Posted April 05, 2019 11:25:17I’ve been working on this post for some time now.
I’d like to share some of the ideas I’ve developed with you.
First, we should stop trying to make our news more interesting.
When we make our own news, it’s not that we’re being lazy, it is that we are actually making news for ourselves.
If we don’t make it interesting, people will not be able to understand it and we won’t be able get the attention we need to do our job.
We can make the news more appealing, but the real challenge lies in making it less interesting.
Let’s look at a simple example.
The news cycle is not the same as the real world.
Even the most popular stories can be false.
What we see on television, newspapers, magazines, social media, news outlets and even the internet can be fake news.
Fake news can be as simple as a headline that reads something like “Police in Melbourne arrested man who was threatening to blow up the Melbourne CBD.”
Or the headline “Police say a man was seen trying to buy a gun in a Melbourne street.”
If that headline sounds familiar, it should.
You’ve probably seen it before: “Police say gun shop owner threatens to blow himself up in Melbourne.”
There is nothing wrong with that headline.
It’s just a headline.
However, the police and the ABC have a problem with it.
It’s a headline because it is false.
The man is a dangerous criminal, not a gun-wielding maniac.
In the real-world, there are far more people armed with guns, and far more police officers who are called to a shooting.
And when you read the headline, you will notice that there are no police officers at the scene.
Police do have guns.
But the headline and the story are not the important part.
Now, if we want people to know about the real threat of mass shootings, we need stories like the one above.
But what if we instead tried to use this headline instead?
The headline would be something like: Police say man was trying to purchase a gun.
Not the man is threatening to detonate a bomb, or is planning to do something bad, or will blow up a building, or anything of the sort.
Instead, the headline would simply read: Australian police say a guy was seen attempting to buy guns in Melbourne.
This headline is so much more interesting, and will bring more people to the story.
A lot of people get confused when they hear “man is threatening bomb” or “gun shop owner is threatening”.
We’re not saying that these are the same thing, but they are different.
People are going to read these headlines because it’s what we would expect to see in the news, and because they’re more compelling.
Let’s see how this works.
Imagine a real-life example.
A real-estate agent starts to make headlines for his new condo building.
He sells a lot of condos.
One day, he sees a suspiciously large number of new condos being built in a certain area of Melbourne.
What does this mean?
It means that the building has a lot more condos than he can accommodate.
As a result, he decides to sell more condos in that area.
For example, he could sell 1,000 condos to make up for the new condos he’s going to be building.
He would sell 1 million condos to get the building going.
That’s an interesting story, but it’s a very typical story in real-time.
Just like with the real estate agent, people don’t know about this.
They read headlines and they see news reports, and they read online articles.
Unfortunately, this is a very common story.
Most of us read news and see news stories about real estate agents, or a condo developer, or the average person.
All of these are stories about people selling condos.
The important thing is to understand what is really happening.
Now, let’s see what happens when we write headlines like the following: Man threatening bomb to blow apartment building.
Woman says man was threatening a bomb.
The man is just a paranoid.
Police say this man is dangerous.
No bomb is being made.
How can we get people to take this seriously?
Imagine if a real estate developer were to start making headlines about how he had a bomb under his apartment building, which he was renting.
Or a condo owner were to threaten that someone is planning a bomb in his building.
Or a restaurant owner were about to go on a stabbing spree in his restaurant.
None of those are real news stories, and none of those happen in our real world either.
But we know the real life stories happen.
They’re happening because people are reading